FAQ

Why do I need a custom-built AI Bot? Can’t I just use ChatGPT or Claude myself?

General-purpose AI models are powerful - but they don’t know your business, your market, your data, your workflows - and many other important nuances.

Which means they give you generic results.

Our Bots are personalised for you - and fine-tuned on your specific knowledge, processes, and objectives - designed to work exactly the way you operate.

They produce dramatically better outputs consistently, reduce risk, and become more valuable every time you use them.

Is my data safe? How do you handle privacy and security?

We take data security extremely seriously.

We don’t see or access your proprietary information after deployment unless you explicitly request support.

What happens as AI changes quickly? Will my Bot become obsolete?

AI is evolving rapidly - that’s exactly why we build for adaptability.

Our AI Stewardship model includes ongoing support, monitoring, and continuous updates as models improve.

Your Bot stays current, tuned, and valuable as your business and the technology evolve.

I’m not technical - how hard is this to implement?

You don’t need to be technical.

We handle all design, build, integration, and optimisation.

You get a fully operational Bot that works inside your existing tools and systems.

Think of us as your private AI engineering partner - we do the work, you get the benefit.

How do I know this will actually deliver ROI?

Our clients are business operators first - just like you.

Every Bot is designed to deliver real, significant outcomes: time saved, decisions improved, complexity reduced. It goes on.

We don’t build science projects - we build tools that drive value in daily operations from Day 1.

What if my business changes?

That’s exactly why our Stewardship model exists.

As your business evolves - new markets, new products, new challenges - your AI Bot can evolve with you.

We update the training data, adjust prompts, add features, and keep your system aligned with your current needs.

What if I sell my business?

Your Bot will help you sell your business - should you ever want to.

It becomes an invaluable part of your value driving systems & processes - and a significant element in the value of your business.

Systemising key strategic and operational approaches makes them easier to delegate - or pass on to a new owner.

Making your business a more attractive target if you ever want to exit.

How much time will this require from me?

Very little. Most clients invest 2–4 hours across initial discovery and review.

We do the heavy lifting.

You stay focused on running your business while we build the Bot and show you how to use it to great effect.