Custom AI. Built Deliberately.

Factum AI exists for one reason: to give serious operators the AI advantage they actually need.

Built on 40+ years of hands-on experience growing real businesses, Factum AI was founded by Sydney entrepreneur Paul Lacy - as a solution to turbo charge growth harness AI to optimise inside companies he owns and advises.

When generative AI arrived, Paul wasn't watching. He was building - creating private GPT-powered Bots that solved complex business challenges no off-the-shelf AI could touch.

The results were immediate and transformational.

Quietly, others took notice.

Today, more than 100 founders, operators, and professionals have engaged Factum AI to build private Bots inside their organisations.

Who We Work With

We serve high-performing leaders who don’t have time for generic AI tools or endless trial-and-error.

Our clients want private, custom-built AI Bots - designed by people who understand both the technology and the realities of running a business.

What We Deliver

Personalised AI Architecture + Build

Custom GPT-powered Bots trained on your business knowledge, market, and processes.

Private Hosting & Security

Fully secured, with compliance options (HIPAA, GDPR, APRA).

Ongoing AI Stewardship

Continuous optimisation, tuning, and strategic evolution as your business grows.