Factum Ai joins forces with the Manly Waratahs for the 2025/26 Cricket Season

Date: October 2025

A partnership built on innovation & community

At Factum Ai, we believe great sport and great technology share a common heartbeat - teamwork.

That’s why we’re proud to announce our official sponsorship of Mollie Adams, the Manly Waratahs’ newest UK signing and sister of club legend Georgia Adams, for the 2025/26 cricket season.

This partnership brings together Australia’s #1 community cricket club, Manly Waringah District CC and an Australian-born Ai company that’s helping volunteers, coaches, elite sportspeople and clubs save hundreds of hours each season.

🗣️ “We build technology that gives time back to humans. For a volunteer-run club like Manly, that’s game-changing.”
– Paul Lacy, Founder, Factum Ai

Meet the Waratah connection

Factum Ai’s founder Paul Lacy is a Waratah through and through.

He’s a volunteer Pace Bowling Coach in the club’s Women’s Program, father of 17-year-old promising Tahs opening bat Axel Karlsson-Lacy, and a mainstay in the Classics XI bowing attack.

What began as a side project to leverage Ai to help him coach the women is now evolving into a club-wide AI ecosystem - purpose-built to lighten the load for Manly’s volunteer army and to boost professionalism - with the help of bespoke Ai.

We all know the benefits of ChatGPT, but what Factum Ai has built for manly Cricket is a huge leap beyond that, to create bespoke Ai solutions that bring laser sharp context every time.

Meet Some of the Bots Powering Manly Cricket

🏏MANLY MKTING Ai

Your all-in-one Marketing & Partnerships Copilot

The flagship system - this Bot supports volunteers across Manly’s four key marketing pillars: Media, Partnerships, Events, and Community.

Built from nearly 150 years of club DNA, 🏏MANLY MKTING Ai powers the four pillars that help drive the Waratahs off the field:

• Media & Storytelling - results, reels, newsletters, and milestone moment content

• Partnerships - sponsor outreach, activation, and ROI reporting

• Events - from Pink Day, Ashes Lunch to the Club Golf Day, with pro-grade ideation, promo packs and run-sheets

• Community - programs, schools, clinics, and inclusion impact

What it does

From writing first draft match reports and social posts - with PlayHQ input - to brainstorming effective fund-raising programs, this Bot transforms the grunt work of volunteer operations into smart, systemised outputs - in minutes, not hours.

It designs sponsor-safe content, builds event timelines, and writes ready-to-post copy that feels authentically Manly.

It’s built on real club insight and industry best practice - the same methods powering NRL, AFL, and university elite programs.

Core Impact

➡️ Volunteer time saved: 3–5 hours per week per pillar
➡️ Club impact: Faster turnaround, stronger sponsor value, clearer storytelling, happier volunteers
➡️ Focus: Consistency over chaos, clarity over complexity

In Practice

Whether it’s automating results posts, drafting a sponsor 1-pager, building a Pink Day media kit, or logging quarterly impact reports, 🏏MANLY MKTING Ai helps volunteers move faster and focus on what matters — connecting people to cricket.

It’s not replacing humans. It’s giving them their Saturdays back.

🏏MWDCC WOMENS BOWLING Ai

Your all-in-one Bowling Development & Coaching Copilot

The performance engine behind Manly Women’s cricket bowling program, this Bot supports coaches and bowlers across four key pillars:

1. Technical Growth,
2. Tactical Awareness,
3. Mental Game &
4. Team Culture.

From pre-season skill plans and video review prompts to game-week insights and player confidence frameworks, 🏏MWDCC WOMENS BOWLING Ai turns data, psychology, and coaching strategy into actionable, athlete-ready tools - in minutes, not hours.

➡️ Coach time saved: 1–2 hours per week
➡️ Player impact: Clarity, confidence, and consistency in focus & performance
➡️ Focus: Growth over perfection, connection over control

Built around the values of joy, process, and professionalism, 🏏MWDCC WOMENS BOWLING Ai helps coach every bowler - from 14's to 1st Grade - building habits that last, confidence that compounds, and a love for the craft that never fades.

🏏 MWDCC PREZ Ai

Your all-in-one Presidential Leadership Copilot

Built to be the continuity engine and support to the key leader of the Club, 🏏MWDCC PREZ Ai turns board priorities, club history, policies and live operations into crisp decision support and ready-to-use plans - augmenting decision making so the President & Board can lead with clarity, consistency and pace.

It adds value across Six Strategic Pillars:

1. Vision & Strategy
   Starting at the top, helps strategise around Club Vision & Values and operating plans - augmenting and supporting the leaders who invest so much time to contribute to the Club and Community.

2. Culture & People
   Volunteer attraction and retention, recognition plans, onboarding, and people pathways that protect standards and strengthen the Manly family.

3. Community & Brand
   Ideation of high impact events, event planning and run-sheets, messaging grids and content prompts that turn Pink Day, fun-runs and local clinics into measurable reach, funds and goodwill.

4. Partnerships & Media
   Sponsor packages, renewal snapshots, activation calendars and ROI one-pagers - plug-and-play assets our partners can action tomorrow.

5. Financial Stewardship & Fundraising
   Board-ready summaries, cashflow watch-outs, and fundraiser models with target/owner/timeline - aligned to Club values, priorities and season rhythm.

6. Infrastructure & Legacy Projects
   Project research & briefs, stakeholder maps and milestone trackers that de-risk long builds and keep momentum through leadership transitions.

From draft AGM scripts and board packs to sponsor renewals, grant applications, event checklists and media statements, 🏏MWDCC PREZ Ai converts nearly 150 years of Manly know-how into concise, decision-grade outputs - in minutes, not hours.

➡️ Board/President time saved: 2-4 hours per week
➡️ Sponsor impact: Clear ROI snapshots, faster renewals, stronger activations
➡️ Risk reduction: Policy-aligned templates and safeguards embedded in every plan
➡️ Continuity: Institutional memory on tap-no more reinventing playbooks

How it works:

• Always aligned: Every output maps to the Six Pillars, honours the Constitution and safeguarding policies, and reflects current club reports.

• Coach and volunteer-friendly: Lightweight checklists, WhatsApp-ready blurbs, Canva-ready copy, and 1-page summaries people actually read.

What improves for Manly, practically:

• A calmer, more reliable volunteer machine (micro-roles, rota, recognition).

• Bigger, cleaner community moments (stories, roles, measures locked in).

• Stickier sponsorships (win/win activations that feel fresh and easy to deliver).

• Board focus where it matters (fewer admin fires, more strategic cadence).

• Legacy projects that outlast individuals (clear briefs, milestones, owners).

Operating values: service, standards, sustainability, clarity over complexity, progress over perfection.

Result: a club that runs tighter, communicates clearer, and compounds confidence—on and off the field.

Why it matters

Manly Warringah DCC is more than a cricket club - it’s a ~500-strong community with nearly 150 years of history and heart.

By embracing the emerging power of Ai, the Waratahs are proving that technology and tradition can thrive together - freeing volunteers to focus on coaching, connection and culture, not paperwork.

Meet Mollie Adams - the next chapter

Our sponsored player, Mollie Adams, arrives from the UK as an exciting keeper-batter with both flair and heritage.

Following in the footsteps of her sister Georgia - one of the club’s great modern leaders - Mollie brings energy, experience and international pedigree to the Women’s 1st Grade squad.

Together, Mollie Adams and Factum Ai represent the Waratahs’ future: bright, ambitious, and community-powered.

In Paul’s words

“Factum Ai was born from the same spirit that drives Manly Cricket - teamwork, pride and purpose. We’re proud to sponsor Mollie and to keep building technology that helps the Waratahs stay at the top, on and off the field.”
— Paul Lacy, Founder, Factum Ai

Learn more & get involved

Factum Ai is now partnering with community clubs, sports programs and businesses looking to bring Ai automation to life, without losing the human touch.

Visit www.factumai.co to book a discovery chat with the team.