How a Global Keynote Speaker Scaled their Speaking Business and Multiplied Client Value with a Factum AI Built Bot.

“Having a dedicated AI assistant who deeply understands my business, brand, and audience has freed me to focus on what I love — inspiring people on stage. It’s like having a 24/7 strategist, deal architect, and speaking agent by my side.”
— Global Keynote Speaker, Author & Workshop Facilitator (Client)

The Speaker Behind the Brand

Our client is a highly successful international keynote speaker, best-selling author, and sought-after workshop facilitator.

With a remarkable personal story of founding a multi-million dollar global brand, navigating adversity, and reinventing her career, she speaks regularly to corporate, leadership, and entrepreneurial audiences across the country and internationally.

Her keynotes on resilience and thriving through change consistently earn 9/10 and 10/10 speaker ratings from clients such as the International Entrepreneurs’ Organization, The Leadership Institute, and major HR and wellbeing conferences.

But with increasing global demand, new opportunities opening up across multiple markets, and ambitious revenue goals, she faced a common challenge for many speakers reaching scale:

Too many hats.

Booking gigs, writing proposals, refining content, managing follow-ups, negotiating fees — all while delivering keynotes and workshops.

Revenue plateau.

Consistent bookings but limited time to drive new outbound outreach or upsell repeat clients.

Brand leverage gaps.

An incredible library of testimonials, thought leadership, and proprietary IP that wasn’t fully activated to drive ongoing business development.

That’s when she partnered with us to build a custom AI-powered speaking business Bot. An elite level business partner for her. Available 24/7.

The Solution: A Business-Grade AI Assistant for Her Speaking Business

Unlike generic AI tools, her bespoke AI Bot was built from the ground up on relevant data to drive hyper-targeted context, including:

• 10+ years of speaking assets (transcripts, speaker kits, testimonials, keynote decks, book content, media interviews, proposals).
• Industry-leading frameworks and speaker sales methodologies inspired by experts.
• Commercial strategy models to price, package, and expand engagements — from keynotes to multi-session workshop programs.
• AI business development automation — enabling scalable outreach, deal packaging, and fee negotiation guidance.

“I used to query ChatGPT, but often it was a waste of time. The bespoke Bot build by Factum AI absolutely multiplies me. SO relevant, insightful and useful - multiple times every day.”

Key Capabilities Delivered

Proposal Architect & Deal Designer

The AI assists in rapidly generating tailored keynote and workshop proposals that follow proven deal structures:

Pain ➔ Solution ➔ Outcomes ➔ Offer ➔ Upsell Pathways.

Anchored pricing models with recommended negotiation positions.

Custom value add upsells like Workshops and Executive Coaching.

AI-Driven Prospecting & Pipeline Build

The Bot actively supports outbound sales research, including:

• Matching upcoming events to the speaker’s core themes.
• Drafting LinkedIn and email outreach campaigns optimized for event organizers, HR leaders, and conference producers.
• Identifying seasonal speaking opportunities in Australia and internationally.

Content Engine & Authority Marketing

The Bot generates highly relevant, context specific:

• LinkedIn articles and posts positioning her as a thought leader.
• Keynote snippets and video content outlines.
• “Signature Keynote” one-pagers and workshop sell sheets.
• SEO-optimised website content to drive inbound inquiries.

Real-Time Sales Support

The AI Bot assists in many ways, including:

• Fee negotiation coaching based on event type, budget signals, and organiser profile (with the ability to read email chains ad advise on next step negotiation wise and how to word it).
• Suggested packaging options to maximize deal size.
• Follow-up email sequences for pipeline nurturing.

The Results

Within 6 months of deployment:

✅ Increased Booking Velocity: Consistent booking cadence per month across multiple markets.

✅ Expanded Revenue Per Client: Average event value increasing through bundling of workshops, coaching, and proprietary IP.

✅ Time Freed for Stage Delivery: 80% less personal time spent on first-stage sales admin.

✅ International Expansion: Successfully secured key dates in Sweden, UK, and regional Australia previously untapped.

✅ Strategic Clarity: Bot developed a clear 3 Year Strategic Plan and keeps her and her team on track - daily.

The Takeaway

Elite speakers face a unique scale problem: their personal brand drives demand, but their time is finite.

By embedding deep knowledge of her story, brand, IP, sales process, and market dynamics into an AI-powered business assistant, this global keynote speaker has unlocked exponential scale — without sacrificing personalisation, quality, or authenticity.

“It’s like having a highly experienced business strategist, speaking agent, and content creator sitting next to me — every hour of every day.”

 

- anonymised for client privacy -

 

No matter the organisation, the approach is the same. Understand the strategic & operational needs. Apply intelligent AI solutions. Amplify the efforts of the humans. 

 

👉 Want to explore building your own AI-powered Bot as a strategic partner?

Contact us to learn how your expertise can be scaled intelligently, just like this speaker’s global business has been.

 

end